The Highway Education curriculum has been built in way that gives students the tactical skills they need to walk in and do the job; we know that employers need hires who have the skills to hit the ground running, so that's what we've built. Our team of industry-expert advisors have been a part of the process all the way through, from initial ideation and planning to giving their stamp of approval on the final content, so we're confident our students are getting the skills hiring managers need. And our program isn't just memorization and PowerPoint decks, either - our students learn by doing. Our focus from the start has been on experiential learning, so we've licensed the software and sent our students in to get their hands dirty, practicing real-life, on-the-job scenarios over and over again. The coursework outputs are then added to an online portfolio so employers can peruse the content and see proof their next hire has the skills they need!
But don't take my word for it, let's hear about some examples:
- In our Business Skills 101 course, students role-play requirements gathering sessions and document their findings in a summary presentation. They'll create a project plan with budget sheet, then present their whole package back to the stakeholder using story-telling skills to "sell" their project idea.
- In our course on Applying Marketing Strategy, students will document a buyer's journey map, then plan a nurture strategy to increase journey movement and build up a project plan to execute against. They'll also develop a mock waterfall report to show monthly and quarterly historic conversion rates and predict needs and results for next month and quarter. They'll record themselves presenting these assets and upload the videos and evidence files to their portfolio!
- In the Stack and Campaigns course, it's all about planning, building, testing, and executing campaigns. Students will host more requirements gathering interviews with stakeholders, and build up their portfolio with all the outputs of a classic campaign execution: develop a campaign brief and project plan, document data and resource needs, then build the campaign in a popular MAP like Hubspot, Marketo or Pardot. They'll export campaign assets and documents, and create a campaign summary report at the end, so they can present results back to their stakeholder.
At Highway Education, we're all about real-life learning. Our students live the mantra of "practice makes perfect", and will be job-ready when they graduate, so they can join your team and hit the ground running.